KICK relaunches boutique jewelry brand Gabriel & Co. NY
KICK Design has redefined and rebranded Gabriel & Co. New York’s entire five division boutique jewelry experience. Starting with their bridal division, KICK conceived and created a provocative campaign that redefines “Engaged,” focusing on the deep emotional connection between two people “engaged” in one another. KICK then translated this concept into a stylish, yet informative and easy-to-navigate web experience. From diamond cut and carat to settings and styles, the web site guides the viewer through the process of picking their perfect engagement ring, at gabrielengaged.com.
Based on the critical success of the “Engaged” campaign, KICK was commissioned to rebrand all of Gabriel & Co.’s five divisions, giving each a distinctive look and voice. Through GabrielNY.com, each division’s jewelry is presented in an innovative and striking format that makes browsing through their thousands of items as easy as navigating pictures on Facebook or music on an iPod. KICK’s advertising, promotion, and web redesigns exude a chic, fresh attitude, giving a smaller national jeweler a world-class identity and web experience.
As usual, your instincts rule…
Alexander McQueen: Savage Beauty exhibit and the KICK connection
This summer the entire KICK team took an inspirational trip to the “Alexander McQueen: Savage Beauty” exhibit at the Metropolitan Museum of Art. It was a fantastic and breathtaking body of work - from his bold vision and craftsmanship to his outrageous use of materials and scale. The immense drama of the collections was enhanced further by the use of his quotes throughout, which provided additional and new insights into his genius.
We’ll share our fun connection to the late, great McQueen: At the end of his Spring/Summer show in Paris ‘07, he appeared on the runway wearing one of our vintage designs for Mickey & Co by J. G. Hook! Mickey & Co. by J.G. Hook was the first fashion apparel and accessory brand to bring classic Disney characters to an upscale junior, adult and later kid audience. After leaving Mickey & Co. to start KICK Design, Jabbour and Chow counted Disney among their very first clients, and KICK still has a close and important relationship with Disney to this day.
KICK Design creates 360° digital brand story for GUINNESS® Store Las Vegas
KICK Design was commissioned to create an exciting, in-store digital brand story for the GUINNESS® Store Las Vegas at Mandalay Place, which opened in the Spring of 2011. Our multimedia installation tells a comprehensive, 360° GUINNESS brand story choreographed over 6 large flat-panel displays, punctuated by a dramatic surging beer event. Shoppers get a dynamic visual taste of GUINNESS fun and heritage that adds flavor to the shopping experience. Written up in the June 2011 VMSD (Visual Merchandising and Store Design).
KICK is an integral part of creating the success of the Diageo licensing programs.
RIDEMAKERZ: POP-UP STORE OF THE YEAR
KICK Design and its client RIDEMAKERZ won Best Pop-up Store of the Year in the Chain Store Age 28th Annual Store Design Competition for its 2009 holiday Pop-up Shop in Disneyland. With an aggressive build-out timeline of only 10 days, the Ridemakerz temporary holiday store in Anaheim, Calif., was 100% on-brand, with an automotive garage-themed environment that appealed to its target of 6-12 year old boys and their dads. KICK Design has provided the Creative Design Direction to RIDEMAKERZ since its inception, and is proud to have worked in close collaboration with Oei Design on this project.
KICK Design on 60 MINUTES
Yes, that was KICK Design in 60 MINUTES’ story this past Sunday entitled “A Living For The Dead.” That’s our client Martin Cribbs, formerly of the Greenlight division at Corbis (now President at Cribbs Consulting), and Steve Kroft of 60 MINUTES with Kathy Chow in the KICK studio. Working closely with Corbis, KICK Design has helped brand several deceased celebrities aka “delebs” including Steve McQueen, Albert Einstein, and Mae West. You can check out the entire story at: cbsnews.com
Apple features KICKMap App in iPhone TV spot
It’s no accident that the KickMap App is featured in Apple’s new iPhone3G television spot… As Silicon Alley Insider puts it, “Apple is notoriously obsessed with details. So there’s no way the 35 apps pictured in four of Apple’s (AAPL) recent iPhone TV commercials are there by accident.” The KickMap is our innovative and easy-to-use map of the New York City Subway System that has been written about extensively in The New York Times, Time Out New York, Gothamist.com and more. Our KickMap App for iPhone has been featured in two of Apple’s iPhone television ads, and has ranked consistently in the top 10 of paid navigation Apps available since it was introduced in September 08.
For more information, check out:
Silicon Alley Insider
The 24-Hour KickMap is one of the best apps for navigating NYC’s subway lines.
It’s Good to Be Bad
KICK creates lifestyle icon for Oxygen Media’s most-watched TV show, Bad Girls Club. For the hit series Bad Girls Club, KICK created a fun and fashionable devil heart icon that is used as the symbol for the show in the logo, marketing, online and advertising including a national print/outdoor ad campaign and on product collections.